It’s been a lot more than 9 months given that Google launched the Panda update. Apart from the content farms webmasters had been attempting to figure out some patterns that contains bounce rate, advertisements blah! blah! But nothing was officially confirmed prior to Google announced its new algorithm named Page Layout Algorithm for pages with too a lot of ads.

The purpose of the new algorithm is to target sites who bury the content material under a load of advertisements. This Page Layout Algorithm is determined to hit the sites that serve ads “above the fold” and have placed content material beneath or sites filled with overwhelming advertisements.

Sites that are creating far more content “above-the-fold” than the ads on a page will not be affected by this modify. Google will be penalizing those who use a lot more ads “above-the-fold” than the entire page. Apparently Google is trying to grow to be a human. Steadily, they are coming up with alterations that are very advantageous from user point of view and Search engine optimization is obtaining more complex. As far as page layout Algorithm is concerned, If your internet site do not serve advertisements “above-the-fold” then you are virtually secure from Google’s wrath.

Will affect not a lot more than 1% Internet sites

Google stated that it will only impact 1% of the total sites globally who have advertisements on their sites. But do not just ignore this message as their 1% can have millions of web sites.

Penalizing only Static Ads/Fixed Ads

Google also confirmed that it is not penalizing the internet sites that are using the pop-up, pop-under ads or overlay advertisements on their web sites. This algorithm is only applying to the static or fixed advertisements on the pages of the sites.

Google also owns much more advertisements on its SERP Page?

Here comes the controversy! This is the real reality that Google also serves advertisements “above the fold” in its natural results so are they going penalize Google as they did with Google Chrome Browser? Just a thought that popped up in my mind!

What if your web site is hit?

If your web site has been penalized for having too several advertisements then eliminate “above the fold” ads and spot them beneath your content. Once you alter the layout it will take an unknown time to recover from the penalty. Google says, it could take a couple of weeks ahead of we re-adjust SERPs of your internet site and restore your targeted traffic. It also depends on the internet site pages that are indexed and how frequently Google crawl the internet site.

If your internet site is hit by Google Panda or Page Layout Algorithm then speak to us to support you get out of it.